A pallet or crate rarely gets much attention once a product leaves a factory. But for manufacturers moving goods through suppliers, warehouses and transport routes, packaging can become a recurring cost—and a logistical headache.
Gurugram-based Yantra Packs is betting that this friction can become a scalable business. The startup has raised ₹12 crore in a seed round from Caret Capital, with the capital going towards expanding its reusable packaging pool, strengthening its technology platform and widening its presence across India’s manufacturing clusters. The round follows earlier institutional backing from Impact Infracap.
Founded in 2020 by Vipin Battu and Karan Saharan, Yantra Packs provides reusable pallets, crates, containers and other returnable transport items through static-hire and transit-hire models. The idea is simple: instead of buying and managing a large packaging pool themselves, manufacturers can use it as a service.
The harder part is making that system work once thousands of assets start moving.
The Problem Isn’t the Packaging. It’s What Happens After It Moves
Indian manufacturers continue to rely heavily on expendable packaging such as corrugated boxes, even where reusable alternatives are available.
Reusable packaging creates a different problem. A container has to be tracked, retrieved, maintained and sent somewhere else once its first journey is over. If it sits idle at the wrong location, disappears from the network or takes too long to return, the economics begin to weaken.
Yantra Packs is trying to solve that through an asset-pooling model.
The company pools reusable packaging across customers and manages the associated movement, maintenance, tracking and redeployment. That allows individual enterprises to use returnable packaging without having to build and manage the entire underlying asset system themselves.
The network is already sizeable.
Yantra Packs says it has more than 30 enterprise customers, with over 250,000 containers in active circulation across eight warehouses and more than 100 customer touchpoints across India’s key manufacturing clusters.
For a pooling business, that footprint matters. The more customers and locations connected to the network, the more useful a shared pool of assets can become.
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Trakkia Is the Control Layer
The physical packaging is only half of Yantra’s proposition.
At the centre of the business is Trakkia, its proprietary technology platform. It provides visibility into asset movement and utilisation, tracks asset lifecycles, analyses turnaround and supports supply-chain planning. The company says the platform helps customers improve utilisation, reduce packaging-related costs and losses, and move away from single-use packaging.
Co-founder and COO Vipin Battu says the challenge was never simply convincing companies that reusable packaging made sense. The difficulty was managing thousands of assets moving between plants, suppliers and logistics intermediaries, each generating information that needed to be tracked and acted upon.
That is the part of the business that could determine whether Yantra’s model scales.
A container that cannot be located is a cost. One that takes too long to return is another. The economics improve when the same asset can be used repeatedly and its movement is visible across the network.
Yantra plans to put part of the new funding into expanding Trakkia, including capabilities around asset visibility, transportation optimisation and supply-chain planning.
The ₹12 Crore Will Expand the Physical Network Too
The funding isn’t going only into software.
Yantra Packs plans to increase its reusable packaging asset pool, expand its geographic and customer footprint across manufacturing clusters, strengthen logistics and maintenance infrastructure, and build the team needed for its next stage of growth.
That combination of hardware, logistics and software makes the business different from a conventional SaaS startup.
The company has to own or access enough physical assets to make the network useful. It then needs the operational machinery to keep those assets moving. Trakkia sits on top of that network, providing the visibility required to manage it.
For Caret Capital, the investment fits into its focus on structural opportunities across supply chains, mobility and employment. Partner Prajakt Raut said the packaging-as-a-service model could improve the profitability and competitiveness of Indian manufacturing while contributing to the fund’s carbon-reduction objectives.
Impact Infracap, which had backed Yantra earlier, said its work with the company has involved capital as well as strategy, governance and decision-making as the business moved towards becoming a scaled platform.
The Bigger Bet Is on Supply-Chain Infrastructure
Yantra’s ambition extends beyond packaging rental.
The company wants to build a networked infrastructure layer for reusable supply-chain assets, combining asset pooling and rental with packaging design, engineering and asset care.
That is a more ambitious proposition than simply replacing cardboard boxes with reusable containers.
India’s manufacturing networks are becoming more distributed, and products increasingly move through multiple suppliers, plants, warehouses and logistics providers before reaching their final destination. In that environment, the ability to track and reuse physical assets can become an operational advantage in its own right.
Yantra now has the capital, the customer base and a sizeable asset pool to test that proposition at a larger scale.
The next challenge is less glamorous: keep the containers moving, keep them utilised and make the economics work across a much larger network.
If Yantra can do that, reusable packaging stops being merely a sustainability choice.
It becomes another piece of infrastructure supporting how Indian manufacturing moves.
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