For millions of small and medium enterprises (SMEs), digital transformation remains more aspiration than reality.
Despite the rapid rise of artificial intelligence, cloud software and automation tools, a large number of businesses still rely on spreadsheets, WhatsApp groups, manual reporting systems and multiple disconnected software platforms to manage their daily operations. The result is often a familiar set of challenges—lost productivity, fragmented workflows, limited visibility into operations, inventory inefficiencies and missed business opportunities.
As businesses increasingly look for smarter ways to manage operations and improve efficiency, a new generation of startups is emerging to simplify this transition. One such player is TrackerSuite.AI, a startup that is positioning itself as a comprehensive AI-powered operating system for businesses.
The company has now secured fresh capital to accelerate that vision.
TrackerSuite.AI Secures ₹6 Crore in Pre-Series A Round
New Delhi-based TrackerSuite.AI has raised ₹6 crore in a Pre-Series A funding round led by a UAE-based Family Office. The round was advised by Bestvantage Investments and also saw participation from Pontaq.VC, Shubhan Ventures, Candle Advisors and a group of strategic angel investors.
The funding marks an important milestone for the company as it looks to strengthen its technology stack, deepen artificial intelligence capabilities and expand its presence across global markets.
According to the company, the newly raised capital will be deployed towards enhancing its AI-powered product offerings, accelerating customer acquisition, expanding enterprise-grade solutions, building stronger ecosystem integrations and supporting international growth initiatives.
Building a Unified AI-Powered Business Operating System
Founded by entrepreneur and product leader Neha Chandra along with technology leader Rishab Chandra, TrackerSuite.AI is a woman-led, revenue-generating technology company focused on helping SMEs digitise and automate business operations.
The startup has built an integrated platform that enables businesses to manage multiple operational functions through a single system. From sales and workforce management to inventory tracking, attendance monitoring, task execution and reporting, the platform aims to bring together functions that are traditionally managed across multiple tools and processes.
At its core, the company is addressing a growing challenge faced by SMEs globally—the complexity of managing operations through fragmented systems.
Instead of juggling spreadsheets, messaging platforms and standalone software applications, businesses can use TrackerSuite.AI as a central operating layer powered by artificial intelligence.
The company’s larger vision is to help organisations shift from manual execution to intelligent automation while improving operational efficiency and business visibility.
From India to 25 Countries: A Growing Global Footprint
While the company was founded with a focus on solving operational challenges for businesses, its reach has already expanded significantly beyond India.
Today, TrackerSuite.AI serves more than 1,800 businesses across 25 countries, including India, the Middle East and Southeast Asia.
The platform is being used by organisations seeking greater productivity, better operational control and more efficient execution through automation-driven workflows.
Its growing international presence highlights a larger trend unfolding across emerging markets, where businesses are increasingly looking for affordable and scalable digital tools that can simplify day-to-day operations without requiring large technology investments.
Why Investors Backed TrackerSuite.AI
For investors, the opportunity lies not only in the rise of AI but also in the vast underserved SME market.
Commenting on the investment, Raman Sharma, Founder and CEO of Bestvantage Investments, said TrackerSuite.AI stood out because of its strong product-market fit, scalable AI infrastructure and its ability to solve real-world operational challenges faced by businesses on a daily basis.
He noted that despite growing demand for automation, digital adoption remains relatively low across a significant portion of the SME sector, creating a large opportunity for solutions that are practical, affordable and easy to deploy.
Sharma also highlighted the role played by Bestvantage Investments in the transaction, stating that the firm worked closely with the founders on strategic positioning, investor alignment and end-to-end execution of the fundraise.
According to him, TrackerSuite.AI has the potential to emerge as a category-defining company in the AI-powered workflow intelligence and business automation segment.
Empowering SMEs in the Age of AI
For Founder and CEO Neha Chandra, the funding comes at a time when businesses across industries are actively exploring intelligent systems to improve efficiency and decision-making.
She believes the market is witnessing a fundamental shift as organisations move away from traditional manual processes towards AI-powered execution systems.
While enterprise technology has historically focused on large corporations, Chandra sees an even bigger opportunity in empowering small and medium businesses with solutions that are simple, affordable and capable of delivering measurable impact from day one.
The company’s long-term mission, she says, is to build an operating system that helps businesses execute faster, operate smarter and scale sustainably.
That ambition reflects a broader evolution taking place across the SME ecosystem, where technology is no longer viewed as a support function but as a growth enabler.
‘Building in Bharat, for Bharat and the World’
Beyond business automation, TrackerSuite.AI is also positioning itself within India’s growing AI innovation story.
Co-Founder and CTO Rishab Chandra describes the company’s vision as “Building in Bharat, for Bharat and the World.”
According to him, artificial intelligence should not remain the privilege of large enterprises or specialised technology teams. Instead, it should be accessible to every business and every citizen.
The company aims to achieve this by creating intelligent solutions that help organisations improve productivity, drive growth and participate more effectively in an increasingly digital economy.
Rishab also emphasised the importance of developing sovereign AI capabilities from India while building products that can compete and create impact globally.
Solving a Massive Operational Gap
The timing of TrackerSuite.AI’s expansion is significant.
Across emerging economies, businesses are under increasing pressure to improve efficiency, reduce costs and scale operations. Yet many continue to rely on outdated systems and manual processes.
Operational information often remains scattered across spreadsheets, messaging apps and standalone software tools. This fragmentation can lead to productivity losses, limited visibility into business performance, inventory management issues and revenue leakage.
TrackerSuite.AI was created to bridge this gap.
By bringing together multiple operational functions into a single AI-powered platform, the company aims to simplify execution, improve accountability and enable businesses to make better decisions based on real-time insights.
The startup believes that digital transformation should not be complex or expensive. Instead, it should be accessible and impactful for businesses of every size.
Riding the Next Wave of SME Digitisation
India’s SME sector has long been recognised as the backbone of the economy, contributing significantly to employment generation, manufacturing output and economic growth.
As AI adoption accelerates globally, startups building practical applications for business productivity are attracting growing investor attention.
TrackerSuite.AI’s latest funding round reflects this broader trend. Investors are increasingly backing startups that use AI not merely as a technology layer but as a solution to real operational problems faced by businesses every day.
With fresh capital in hand, a growing customer base spanning 25 countries and a clear focus on AI-led automation, TrackerSuite.AI is now looking to strengthen its position in a market where the demand for intelligent business solutions continues to rise.
For the company, the opportunity is clear: help SMEs replace fragmented workflows with intelligent execution systems—and in the process, become the operating system powering the next generation of business growth.
