To own a part of the American housing market, you used to have to be a homeowner. It usually demands a large upfront payment, a mortgage, and a good amount of time, which many people can’t afford. A new startup aims to change all that.
Index Industries raises $50 million in a seed round to make US housing investable. Lightspeed Venture Partners led the round. In addition, Polychain Capital, Galaxy Ventures, and Wintermute Ventures were among the other institutional investors to participate.
With the seed funding round, Index Industries has now come out of stealth. So what exactly is it building, and why should you pay attention?
The Team Behind Index Industries
Index Industries Founder, Josh Rosenthal
Josh Rosenthal, the CEO of Index Industries, is the former president and general partner of Polychain Capital, a crypto investing fund. Brian Hardecker is the Chairman of the Board at Longmark Group, a home services firm with $2 billion in assets under management.
Rosenthal is familiar with tokenization, and Hardecker is familiar with housing. This combination of real estate expertise and tokenization infrastructure was core to this investment by Lightspeed, according to Justin Overdorff, Lightspeed’s partner.
Hardecker estimates the value of the US residential property market at $55 trillion. However, there are still limited direct investment opportunities in it.
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How Index Industries Plans to Make Housing Investable
The plan is composed of two pieces. First is the US Home Price Index, a daily national benchmark that brings the results of established housing indices together in a single figure.
The majority of the data on housing only comes monthly or quarterly, so a daily reading is an enormous change. Next up is a tokenized product, USHP, which follows that index. You wouldn’t purchase a house or a stake in a home business.
You would have a blockchain token that would keep track of the index. Indexing is a very important innovation in modern finance. What index funds have done for stocks, Index Industries hopes to make that happen for houses.
Index Industries will maintain the index and the technology, but USHP will not be issued by the startup. USHP Limited, a British Virgin Islands company, is the issuer. It will launch on Ethereum in 2026 and Solana in 2027, targeting non-US investors first.
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Big Money Is Already Lining Up
Solana treasury company Forward Industries has pledged up to $50 million to USHP. It also took a minority stake in Index Industries, plus warrants to buy more of its equity.
USHP Limited also reports institutional commitments, up to $100 million in advance of the company’s launch. Forward will generate income in the US dollar via the product’s income-bearing token, USHPi.
That income will be used to purchase additional SOL. Real demand before a single token is even live. As Index Industries would hope, there is clearly a demand for housing exposure.
The concept of tokenized real-world assets continues to go from theory to practice. Housing is the asset that people know best, which is why the startup is taking this step. However, trading volumes and the level of tracking of the product are yet to be revealed.
The accuracy and credibility of the benchmark are important factors. However, if it is successful, the manner in which you invest in your home may be very different in a few years. You will only need a wallet to invest in US homes.
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