India’s startup ecosystem has spent the last decade transforming the way people shop, pay, travel, and consume entertainment. But even as technology reshaped everyday life, one massive sector continued to remain deeply fragmented and painfully unreliable for consumers — home services.
Finding a trustworthy technician for an AC repair, appliance installation, or maintenance work is still a frustrating experience for millions of households. Delayed visits, unverified professionals, inconsistent pricing, poor after-service support, and lack of accountability continue to define the category across most Indian cities.
Now, a new startup founded by former executives from Reliance, Flipkart, and Cashify wants to change that.
Home services startup Eazzy has raised over $440,000 in an angel funding round from industry founders and corporate leaders, marking an early but significant step in its ambition to build a technology-led home services and appliance lifecycle management platform for Indian households.
The Gurugram-based startup is founded by Saurabh Luthra, a former executive with Reliance and Flipkart, along with Aksh Chauhan, former COO at Cashify. Together, the founders are bringing operational experience from some of India’s largest consumer-facing businesses into a sector that remains largely unorganized despite massive demand.
Building Trust in One of India’s Most Chaotic Consumer Categories
India’s home services market has long been dominated by local technicians and small service operators, many of whom operate without standardization, structured pricing, or scalable systems.
While the demand for appliance repair and maintenance continues to rise alongside increasing urbanization and growing consumer electronics adoption, the experience for customers often remains inconsistent.
That is the gap Eazzy is attempting to address.
The startup currently offers AC and appliance repair and maintenance services in Gurugram, but its larger vision extends beyond basic repairs. Eazzy is positioning itself as a full-stack appliance lifecycle management platform that supports households throughout the ownership journey of electronic products.
Its platform connects customers with trained service professionals for services including installation, maintenance, repair, resale, and buyback of appliances and electronics.
In many ways, the company is trying to build a more organized ecosystem around home electronics ownership — something that remains highly underdeveloped in India compared to mature global markets.
Fresh Capital To Fuel Expansion and AI-Led Solutions
According to the company, the newly raised funding will primarily be used to strengthen its technology platform, expand operations across the National Capital Region (NCR), and build AI-powered service solutions.
The AI component is particularly notable as startups increasingly look at automation, predictive servicing, customer support optimization, and technician management as ways to improve efficiency in operationally intensive businesses.
For a category like home services — where customer trust and response time are critical — technology could become a major differentiator.
Eazzy’s founders appear to be betting that consumers are ready for a more reliable, tech-enabled alternative to the traditionally fragmented service ecosystem.
The startup also plans to rapidly broaden its service offerings over the coming months. Beyond AC and appliance repair, Eazzy intends to expand into mobile and laptop repair, home maintenance services, electronics buyback, and recommerce.
That expansion strategy reflects a growing trend among consumer startups — moving from single-service offerings toward integrated platforms that manage the entire lifecycle of devices and appliances.
Why Former Consumer-Tech Executives Are Entering Home Services
The founding team’s background offers an interesting insight into Eazzy’s operating philosophy.
Executives from companies like Reliance, Flipkart, and Cashify have spent years scaling consumer operations, supply chains, logistics systems, customer service infrastructure, and recommerce ecosystems across India.
Those learnings could prove especially valuable in a business like home services, where operational execution often matters more than pure technology.
Cashify’s experience in device buyback and recommerce, in particular, appears to align closely with Eazzy’s long-term plans around electronics resale and lifecycle management.
At the same time, India’s appliance ownership market itself is expanding rapidly. Rising disposable incomes, deeper internet penetration, and increasing adoption of consumer electronics are creating long-term demand for after-sales support and maintenance infrastructure.
Yet, despite the size of the opportunity, the category remains relatively underserved by scalable technology-first players.
This is where startups like Eazzy see an opening.
