PwC, one of the world’s biggest accounting firms, is jumping headfirst into crypto. They’re not just testing the waters anymore. After years of playing it safe, they see a real shift in U.S. regulations, enough for big institutions to start taking digital assets seriously.
Paul Griggs, the U.S. Senior Partner and CEO, told the Financial Times that PwC plans to ramp up its crypto work in a big way.
What’s changed? Griggs points to new laws and, finally, some clear rules around stablecoins.
He also mentioned the arrival of regulators who actually seem open to crypto, which is a big deal after years of mixed signals.
“The Genius Act and the stablecoin rules are a game changer,” Griggs said. He thinks these moves give everyone more confidence to get involved.
The old uncertainty around digital assets is fading, and now tokenisation is only going to pick up speed. As Griggs put it, PwC needs to be right in the middle of that action.
Regulatory Clarity Spurs Strategic Change
PwC’s big move really kicked off after Congress passed the GENIUS Act in July 2025. This law finally gave stablecoins a proper legal structure.
Now there are clear rules about custody, reserves, and what companies have to disclose. It even lets banks and big financial firms launch their own digital tokens, as long as they follow the guidelines.
For years, unclear regulations kept a lot of major players on the sidelines, but this new law changed that.
It’s not just the law that’s different, either. There’s new leadership at places like the SEC, and they’re taking a friendlier approach to digital assets. The old days of constant crackdowns seem to be fading. People in the industry say these changes have made traditional firms less worried about reputation and compliance headaches, so they feel more comfortable jumping into crypto.
More News: UK to Launch Cryptoasset Regulation in October 2027
Expanding Services Across Crypto Markets
PwC isn’t just focusing on crypto advice for digital-native companies anymore. Griggs says the firm wants to ramp up both consulting and audit work around digital assets.
They’re eyeing projects tied to stablecoins, tokenisation, and blockchain infrastructure. Right now, they already work with clients like Bitcoin miner MARA Holdings, and they’re pitching new ways to use stablecoins, like making payments quicker and helping companies manage their cash flow better.
To back up this push, PwC has been beefing up its crypto know-how. They just brought Cheryl Lesnik back on board as a partner; she’s a digital-asset expert who’s handled plenty of crypto client work before.
Griggs says they’ve also added more resources, both from inside the company and outside, to keep up with rising demand.
People in the industry see PwC’s move as part of a bigger shift among professional-services firms.
The rest of the Big Four—Deloitte, KPMG, and EY—are also expanding their crypto services. KPMG, for one, called 2025 the “tipping point” for digital asset adoption, and Deloitte just rolled out its first Digital Assets Roadmap for crypto accounting and compliance.
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